About Us


 The idea for baby luno really came from my own frustration which led me to see a gap in the market. I was living in New Zealand at the time and was on maternity leave with my 6-month old. I didn't have a car so I was limited to the shops that were walking distance and I could not find the things I was looking for as a mother. For example, I was hunting for a stylish baby bag online as I couldn’t find one near me. However, I only came across American websites who did not ship to my location or had expensive shipping costs. This is where the idea popped up that there must be more frustrated mothers like me, as well as businesses who actually have these amazing products. My website simply pairs these groups together. I want to make it easier for all mothers to find what they are looking for by creating ONE online store that has everything and especially help small businesses reach their audience better. Our goal has always been to make it easier for mothers and also to give extra exposure to different brands that might have trouble getting their products out there. I love working with small businesses, many run by amazing mumpreneurs, and we try and grow our brands together.

After 5 years of being a retailer, I started creating my own products - Nordic Footmuffs. These are based on thick, warm footmuffs that have existed in Scandinavia for over 20 years, where I am originally from, but don't really exist in Australia, but I felt that they could definitely be useful. After working with many artists and designers, I have now created our own range of Nordic Footmuffs, which we are the first in Australia (and I even came up with the name myself). We have then extended our range with high-quality bamboo blankets and cot sheets

I, Louise Norell Carter, the founder of baby luno, am currently located in Melbourne, Australia but am originally from Sweden. I like to source the best products that I have fallen in love with throughout the years. I came to Australia when I was 18 and met my Aussie husband and we now have a 7-year old and a 5-year old, both boys (they grow up so quick!). I LOVE babies and love supporting Mothers and women in as many ways as I can.

I would love to connect with you so please follow us - Facebook Twitter Instagram

Do you have your own baby brand and want to feature your products on baby luno? Please contact me at louise@babyluno.com